Understand where your website visitors come from by visualizing traffic acquisition channels in a proportional breakdown.
Interactive preview with real data
| Category | Value | Percentage |
|---|---|---|
| Category A | 30 | 30.0% |
| Category B | 25 | 25.0% |
| Category C | 20 | 20.0% |
| Category D | 15 | 15.0% |
| Category E | 10 | 10.0% |
Categories
5
Total Value
100
Chart Type
pie
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Total Value
100
Categories
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Monthly Website Traffic by Source (100,000 Sessions)
| Slice | Value | Share of the pie | Angle |
|---|---|---|---|
| Organic Search | 43,200 | 43.2% | 155.52° |
| Direct | 22,800 | 22.8% | 82.08° |
| Social Media | 14,400 | 14.4% | 51.84° |
| Paid Search | 10,800 | 10.8% | 38.88° |
| Email Campaigns | 6,000 | 6% | 21.6° |
| Referral | 2,800 | 2.8% | 10.08° |
| Total | 100,000 | 100% | 360° |
Illustrative data modeled after typical traffic distribution patterns for a mid-size B2B SaaS website using Google Analytics 4 channel groupings.
Note: Sessions are attributed to the last non-direct click channel. Direct traffic may include some unattributed organic and dark social visits.
At 43% of all traffic, organic search is the dominant channel, reflecting a strong SEO foundation. This level of organic traffic reduces dependence on paid acquisition and lowers overall customer acquisition costs.
Direct visits at 23% indicate that a significant portion of users navigate to the site by typing the URL or using bookmarks, which typically signals strong brand recognition and repeat visitor loyalty.
Paid search at 11% provides a meaningful but not dominant share of traffic, suggesting a balanced approach where paid ads supplement organic reach rather than replacing it.
While email contributes only 6% of total sessions, email traffic typically converts at 2-3x the rate of other channels, making it a high-value acquisition source despite its smaller volume.