Understand where your website visitors come from by visualizing traffic acquisition channels in a proportional breakdown.
Interactive preview with real data
| Category | Value | Percentage |
|---|---|---|
| Category A | 30 | 30.0% |
| Category B | 25 | 25.0% |
| Category C | 20 | 20.0% |
| Category D | 15 | 15.0% |
| Category E | 10 | 10.0% |
Categories
5
Total Value
100
Chart Type
pie
Go Pro — $7.99
No watermark, transparent BG, hi-res 2x, premium palettes
Free exports include a small "Made with piechartgenerator.com" watermark. Go Pro for $7.99
Modify the example or enter your own data
Total Value
100
Categories
Manual: Add categories one by one with custom colors
Paste: Copy from Excel or Google Sheets (Label, Value format)
CSV: Upload any CSV file with your data
Illustrative data modeled after typical traffic distribution patterns for a mid-size B2B SaaS website using Google Analytics 4 channel groupings.
Note: Sessions are attributed to the last non-direct click channel. Direct traffic may include some unattributed organic and dark social visits.
At 43% of all traffic, organic search is the dominant channel, reflecting a strong SEO foundation. This level of organic traffic reduces dependence on paid acquisition and lowers overall customer acquisition costs.
Direct visits at 23% indicate that a significant portion of users navigate to the site by typing the URL or using bookmarks, which typically signals strong brand recognition and repeat visitor loyalty.
Paid search at 11% provides a meaningful but not dominant share of traffic, suggesting a balanced approach where paid ads supplement organic reach rather than replacing it.
While email contributes only 6% of total sessions, email traffic typically converts at 2-3x the rate of other channels, making it a high-value acquisition source despite its smaller volume.