Is a pie chart suitable for social media usage data?

Yes, when showing how a total amount of time is distributed across platforms. The pie chart clearly communicates which platforms capture the most attention. However, if you want to compare engagement rates or growth trends, a bar or line chart is better suited.

How should I handle platforms with similar colors (like TikTok and X)?

When two platforms share similar dark brand colors, use a slightly lighter variant for one or add a distinct border to differentiate them. Alternatively, you can use a custom palette while noting the departure from brand colors in a legend.

Where can I find accurate social media usage data?

DataReportal, GWI (GlobalWebIndex), Statista, and Pew Research Center publish regular reports on social media usage. Platform-specific data can also be found in Meta's, Google's, and TikTok's investor relations reports and earnings calls.

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Social Media Usage Pie Chart Example

See how average daily social media time is split across the most popular platforms worldwide.

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My Pie Chart Data
Category	Value	Percentage
Category A	30	30.0%
Category B	25	25.0%
Category C	20	20.0%
Category D	15	15.0%
Category E	10	10.0%

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Value

Live preview activeTotal: 100

Data Summary

5 items

Total Value

100

The Data in This Chart

Average Daily Social Media Time by Platform (Minutes)

Slice	Value	Share of the pie	Angle
TikTok	58	26.85%	96.67°
YouTube	48	22.22%	80°
Instagram	33	15.28%	55°
Facebook	31	14.35%	51.67°
X (Twitter)	22	10.19%	36.67°
Snapchat	14	6.48%	23.33°
Other	10	4.63%	16.67°
Total	216	100%	360°

About This Data

Modeled after DataReportal and GWI global social media engagement statistics for 2025.

Note: Values represent average daily minutes per user across global markets. Users often have accounts on multiple platforms, so this reflects time allocation rather than exclusive usage.

Key Insights from This Data

TikTok Leads in Daily Engagement

At 58 minutes per day, TikTok captures the most daily attention, driven by its short-form video algorithm that keeps users scrolling through highly personalized content feeds.

YouTube Remains a Close Second

YouTube's 48 minutes of daily usage reflects its dominance in long-form video content, tutorials, and music streaming, serving a broader range of content needs than short-form platforms.

Meta Platforms Combined Still Dominate Total Time

Instagram (33 min) and Facebook (31 min) together account for 64 minutes — more than any single platform — showing Meta's continued hold on user attention across demographics.

Best Practices for This Chart Type

Use each platform's official brand color for immediate recognition and visual authenticity.
Include minutes or hours alongside percentages since time is a more tangible metric for this data.
Note that this shows time distribution, not market share by users, to prevent misinterpretation.
Ensure small slices like 'Snapchat' and 'Other' have readable labels with leader lines if needed.
Add a year label to the title since social media usage shifts rapidly year over year.
Consider a donut chart with total daily time in the center for additional context.

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