See how average daily social media time is split across the most popular platforms worldwide.
Interactive preview with real data
| Category | Value | Percentage |
|---|---|---|
| Category A | 30 | 30.0% |
| Category B | 25 | 25.0% |
| Category C | 20 | 20.0% |
| Category D | 15 | 15.0% |
| Category E | 10 | 10.0% |
Categories
5
Total Value
100
Chart Type
pie
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Total Value
100
Categories
Manual: Add categories one by one with custom colors
Paste: Copy from Excel or Google Sheets (Label, Value format)
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Modeled after DataReportal and GWI global social media engagement statistics for 2025.
Note: Values represent average daily minutes per user across global markets. Users often have accounts on multiple platforms, so this reflects time allocation rather than exclusive usage.
At 58 minutes per day, TikTok captures the most daily attention, driven by its short-form video algorithm that keeps users scrolling through highly personalized content feeds.
YouTube's 48 minutes of daily usage reflects its dominance in long-form video content, tutorials, and music streaming, serving a broader range of content needs than short-form platforms.
Instagram (33 min) and Facebook (31 min) together account for 64 minutes — more than any single platform — showing Meta's continued hold on user attention across demographics.